Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas.
Brand Savants Advises Corporate Strategy Through Brand
A new consulting firm, Brand Savants, has announced the opening of a San Diego office, adding to the 14-member network of national firms in the Brand Establishment. The company helps clients to define, develop and operationalize clients' brands, providing strategic counsel to medium-sized companies who seek to build their businesses and increase their companies' net worth.
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand.
